IFR Monitoring - Research
The IFR information system offers a range of applications, which distinguish it from other concepts of marketing research in retail. IFR does not examine market share, but researches the presence of goods on the shelves, so reflecting the consumer\'s perception of the market offer.
IFR provides up-to-date information on the following- Structure of the shelf-offer (display)
- Evolution (shelf life cycle) of the shelf-offer
- Up-to-date real consumer prices
- Observation of price evolution per product
- Product life cycle and market penetration
- Presence rate of brands and products
- Evolution of price and product segments for the early perception of trends
- Comprehensive technical data per product
- Contrasts and comparison of competitive behavior
All these aspects of the program enable a continuous observation of market behaviors and lead to a better understanding of the brand and product strategies of industry. In order to allow adequate evaluation and analysis of market trends, the complete "historical" data bank comprises 24 analysis periods.
Did you know?
IFR tracks all products as they enter the market in the various channels (Advertisements, In-Store and Internet). IFR's solutions allow you to view details at the model level for any retail outlet.